Myspace reinvents itself as an “entertainment experience,” with help from Panasonic and Justin Timberlake
Originally posted on VentureBeat:
Panasonic’s big bet in 2012 is a social network that has been steadily losing cachet since 2008: Myspace.
Panasonic trotted out Justin Timberlake at the Consumer Electronics Show in Las Vegas today to try and bring sexy back to the pioneering website known for social networking, band promotion and really bad web design, all while making Panasonic TVs more integrated into your social life.
The partnership is potentially a reinvigorating shot in the arm for Myspace, whose revenues and membership numbers have been in steady decline for several years, as competing social networks Facebook and Twitter have surged ahead despite having a later start.
Myspace is staking its reinvention on Myspace TV, a service that lets you chat with friends, share shows and internet videos, and discover what’s popular among other Myspace TV viewers — all on your TV, while watching the shows you love.
“This is the evolution…
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