Half of U.S. shoppers rely on phones for in-store research
The Pew Internet and American Life Project shed light on one of the biggest challenges for retailers: more than half of U.S. adult cell phone owners used their mobile phone during the recent holiday season to get in-store help for their purchases. The figure highlights the rise of what my colleague Om called the "smart buyer" who wields their phone to ensure they get the best price and most information when buying in store.
Half of shoppers! That's a lot, who knew?
