Infographic: 50% of TV isn’t watched on TV – MIP Blog

Via Scoop.it – Pervasive Entertainment Times

TV has come a long way in the past 80 years: and the rate of evolution has accelerated so quickly since the 1990s, that even the term “watching TV” has become almost irrelevant: 284 million people, or nearly 50% of US viewers, don’t watch TV on the television, but on the internet, via timeshifting, or on their mobile phones.
The infographic’s other Nielsen & emarketer.com-sourced insights include:
- 60% of people who multitask whilst watching TV do so on social media
- 41% of consumers own an HD and/or 3D TV, and 46% intend to purchase one
- $800m was spent on social games like Farmville in 2012.
Via blog.mipworld.com