Guardian says open journalism is the only way forward
Originally posted on Gigaom:
If there is one newspaper that has stood apart from the crowd in terms of its eagerness to embrace a digital-media world, it is the Guardian in Britain. The paper was one of the first to make user-generated content — and crowdsourcing — a key part of its business, and it was also one of the first to try to turn itself into a truly open platform for data sharing. Now, in what appears to be a response to the wave of paywall-ism that is sweeping the newspaper industry, editor Alan Rusbridger has launched a new campaign aimed at reinforcing the Guardian’s commitment to “open journalism,” an approach that he says is the only real option for media in the digital era.
The centerpiece of the campaign is a great video (embedded below) that reimagines the story of the Three Little Pigs as a modern morality tale, from the opening scene — in which riot police bash in the door of the third little pig’s row house — to the Occupy-style street demonstrations in support of the swine, and ultimately a courtroom battle that sees the pigs admit to destroying their own homes in an attempt to frame the Big Bad Wolf, because they were unable to make their mortgage payments. Throughout the clip there are people commenting on Facebook, posting to Twitter with hashtags and uploading videos.