Airline pricing: Why it’s all wrong
Originally posted on Fortune Management & Career Blog:
A coach flier might pay more for extra services, if only they weren’t offered in such an aggravating way.
FORTUNE — It’s hard to think of a more amazing product with poorer presentation than air travel. Despite the fact that airlines provide an incredible service (they let us fly, in the air), we love to hate on them, in part because they confuse customers. Most unpleasant of all is how airlines obfuscate what, exactly, their customers are purchasing.