Five minutes with Mark Blyth: “Turn it into things people can understand, let go of the academese, and people will engage”

Via Scoop.it – Réseaux sociaux scientifiques

Mark Blyth became the accidental star of the political blogosphere last year when he appeared in a video promoting the key message behind his upcoming book ‘Austerity: The History of a Dangerous Idea’. Here he explains why being unreadable helps economists get their message across, how fan and hate mail have become part of his professional life and how his latest project illustrates that there is a market for academic ideas. Blogging and social media are growing more popular amongst academics in the UK, yet many are still anxious about how to accurately express the message of their 10,000 word article or book into a much shorter blog post. How did you manage to distill the ideas that your new book, Austerity, deals with into a five minute video?
Via blogs.lse.ac.uk