The Science of Public Engagement
Significant effort, and funding, now goes toward public engagement activities, yet robust evaluation remains difficult. Mark Bowler and his colleagues succeeded – and even published a peer-reviewed scientific paper from the results.
There was a satisfying ripple of activity on the release of our latest paper, and a sense of relief on our part that our central messages had clearly not been lost on the active science communicators who soon began to tweet about it.
