Originally posted on Wellcome Trust Blog:

My Primate Family Tree

The ‘Living Links to Human Evolution’ Research Centre looks to inspire an interest in science and in our origins, through initiatives such as ‘My Primate Family Tree’, a collaboration with a local artist that invites zoo visitors to take their place in the tree by sending images to an on-line gallery.

ResearchBlogging.orgSignificant effort, and funding, now goes toward public engagement activities, yet robust evaluation remains difficult. Mark Bowler and his colleagues succeeded – and even published a peer-reviewed scientific paper from the results.

There was a satisfying ripple of activity on the release of our latest paper, and a sense of relief on our part that our central messages had clearly not been lost on the active science communicators who soon began to tweet about it.

On the face of it there is nothing particularly new about what we had done – we used some standard behavioural methods to…

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Primarily interested in interacting and engaging with people about issues related to profession but also charity, environment, ... you get the idea.

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