Originally posted on Gigaom:
“We interrupt our regular program . . .” These words, uttered into microphones across the country every few months, are the beginning of a recurring nightmare for public radio. Listeners dread the seemingly never-ending pledge drives, and radio executives sweat over the fear that their funding goals aren’t being met in times of economic hardship and declining public funds. The good news is that Kickstarter and other forms of crowdfunding could eventually replace these pledge drives. However, they could also change public radio forever.
Some radio producers have already begun to turn to Kickstarter, Indiegogo and similar sites to raise funds for their shows. This week Blank on Blank successfully closed a Kickstarter campaign, raising a modest $11,337 in the process. The show, which…
View original 807 more words