Originally posted on Gigaom:
Jeans that purify air. Fish scales used as a plastic substitute. Golf tees made out of sugar. These are some of the ideas for using sustainable materials and reducing waste that are on display at the Danish Design Center in Copenhagen, across from the famous Tivoli Garden amusement park.
The exhibit, called “Hello Materials,” reflects a strong interest by businesses and researchers to investigate concepts and engineer products that scale back a reliance on non-renewable sources. These are concepts that could resonate with average consumers, not just the über socially and environmentally conscious types. As Nille Juul-Sorensen, CEO of the Danish Design Center, said in a video shown at the exhibit:
“Consumers are demanding sustainable products because we have reached a point in our evolution where the throwaway culture is over.”