Mobile app use soars while mobile browsing wanes
The world is increasingly going mobile: mobile apps, to be more exact. New data out of app analytics firm Flurry finds that mobile users are spending more time in mobile apps than mobile web browsing, widening a gap that began for the first time last summer.
Flurry said Monday that average smartphone users now spend 94 minutes in apps a day compared to 72 minutes in a mobile web browser. Last summer, Flurry noted the first time app usage eclipsed mobile browsing, with users spending 81 minutes in apps compared to 74 minutes daily on the web. Now, Flurry said app usage is continuing to grow each day, while the use of mobile web browsing has fallen. ComScore (s scor) also noted a shift last fall toward mobile apps, finding users are now spending more time in apps over the browser for the first time. For the study, Flurry examined…
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