2011 Was the Year of the Mobile Consumer, What’s in Store for 2012? Value
By Brian Solis
Chris Silva, my colleague at Altimeter Group, released a useful report [http://bit.ly/yMigqE ] today that I wanted to share with you here. Mobile is important and I believe you know this. However, when we consider mobile, we often think about the experience when and where it begins. But, we often miss the opportunity to lead a more meaningful journey as it may travel from small screen to larger screens across laptops, desktops and beyond. And along the way, we must now determine our role in this journey to provide information, shape decisions, and influence behavior.
In Chris’ report, he reminds us that 2011 was the year of the mobile consumer. As he notes
2011 saw a surge in mobile users, but 2012 is the year when smartphone owners become the majority of users, currently hovering just below 50% of U.S. mobile phone users. Tablets, too, take center stage with a near 24% CAGR in adoption.
Indeed. Think about all of the events leading up to this moment today and the role your smartphone or tablet played in helping your discover, share, communicate and learn.
You might in fact, be reading this on your mobile device now. The reality is that growth in mobile is blinding as consumers break the shackles of their PCs and expand beyond the reach of wifi to keep them connected to information and people anywhere and everywhere.
This is an important moment in the evolution of mobile as it no longer simply about communication or smart communication. Mobile is causing a fundamental shift in society where consumers are evolving into connected consumers.
This connected mindset is empowering as people take advantage of on-demand access to not just information, but other people, opinions, shared experiences, and a bevy of apps and resources to help make more informed and efficient decisions than ever before.