Preparing for a mobile-first world
When smartphones are in the hands of a billion customers, that’s not just a trend. That’s a moment that requires a huge rethink in how companies do business and build products. That’s the upshot of a new study by Forrester Research, which looks at the trends in mobile and their implications as CIOs and businesses adapt to this new form of personal engagement with users via mobile devices. Forrester forecast that one out of every three dollars spent in the tech economy will be mobile by 2016.
Mobile is a not just another device, but involves a new way of thinking that takes into account the power and immediacy of smartphones and tablets. Forrester nicely distills a lot of the trends and what it means for companies going forward. First, take a look at some of the facts, figures and projections laid out by Forrester:
- 1 billion consumers will…
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