Twitter and Facebook share a problem: Proving social ads work

Originally posted on Gigaom:

There’s a been a big focus recently on the advertising strategy at both Twitter and Facebook, with two in-depth profiles of Twitter in the Wall Street Journal and BusinessWeek that spent a lot of time talking about the company’s ad model, and increased attention on Facebook for moves aimed at improving ads, particularly on mobile platforms. Both are seeing their share of the ad market grow, but there is still one big question standing between them and the multibillion-dollar valuations they have received from investors — namely, do ads inserted into social activity actually work?

While Facebook is orders of magnitude larger than Twitter, the impetus for both companies to develop a robust advertising business is the same: because investors are looking for a stable — and rapidly growing — revenue stream. For Twitter, it’s about justifying the $8-billion market value it currently has as a result of…

View original 988 more words

About these ads

About plerudulier

Primarily interested in interacting and engaging with people about issues related to profession but also charity, environment, ... you get the idea.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Histoires d'universités

Le blog de Pierre Dubois

I am a Bridge

Hugues Rey's Blog Curation - Where Marcom meets Technology

Blog, créer, améliorer, attirer, monétiser *

Internet, Google, Wikipédia, nous en apprendra toujours...

"Working for Christ"

Inspiration for the Workplace

The Grey Chronicles

Notes about the Grey-side of the Internet, Management and Steel Manufacturing!

Méta-DIC

Réflexion et partage autour des Médias, de l'Info-Documentation et de la l'Info-Communication

Mon Blog

DAVID GUILLOCHEAU : J'aime la RH car je travaille sur la cause profonde du succès des entreprises.... J'aime l'Innovation parce que les entreprises ne peuvent réussir sur la durée sans... j'aime la technologie parce qu'elle matérialise ce qui fait de nous des êtres particuliers sur cette planète.

Art of e-learning

Learning, connecting, sharing

Salient Why

travels with craig in search of utopia...

Cratyle.net

Le carnet de Patrice Lamothe sur le nouvel âge médiatique

Marketing & Innovation

about marketing, strategy, innovation & social media

antidotcorp

Information Access solutions

Pierre Col

IT, marketing & communication

Hot Topics

Presented by the Microsoft Educator Network

Efficiency 365

Efficiency Best Practices - Every Day. By Dr Nitin Paranjape

PopWatch

Entertainment Weekly's PopWatch Blog

La Grande Tambouille de Maëster

L'actualité est indigeste... Je l'accommode à ma sauce...

Follow

Get every new post delivered to your Inbox.

Join 37 other followers

%d bloggers like this: