Content Creation And Content Curation: The New Rules

Via Scoop.itSocial Media Content Curation

Giuseppe Mauriello: I selected this article written almost two years ago by Nicole Nicolay. It is still applicable and full of highlights. The author analyzed the new situation by introducing informative tips. Below I have excerpted few gems from it:

 

“…***THE REAL ISSUE

Broadcasting what you think may be relevant information again and again, without pre-screening the source and considering the context is a waste of your time.

Most importantly, it begins with content.

…The tools and strategies for sharing good content with your sphere can be learned. But, creating and sharing good content takes skill.

 

 

***SO, WHAT’S NEXT?

 

1) Identify your role in obtaining good, relevant content.

…Are you a content creator a content curator? Or perhaps you’re both.

A content creator is someone who identifies the “needs” within their audience and seeks to help by creating original and highly relevant content.

A content curator is someone who sifts through the Web to find and deliver the most relevant content for their intended audience. Sort of a Hunter-Gatherer 2.0!

But a thoughtful content curator is more than just a broadcaster of good info. It’s someone who understands their brand and their audience well enough to identify the relevancy of the content, as well as the best context for sharing.

 

2)Recognize the sources that deliver consistently rockin’ content.

You need to recognize both local and national sites that can assist your content delivery efforts. And if you ROCK a niche, be sure to recognize those sites as well.

 

3) Organize your sources in a dashboard or reader format for easy access…

 

 

***YOUR CHALLENGE

 

1) Balance the type of content you share.

…The content you share represents you, and your brand. So be sure to really check out what you share with your network.

…Your goal should be to find and share content that REALLY helps your audience…or is REALLY interesting.

Your consumers don’t gain anything from a constant stream of commentless Foursquare checkins…and the same could be said about listing tweets that are not framed in a social context. If it doesn’t add value or create conversation….don’t share it!

 

2) Moderate your frequency level and improve your quality of life.

The feeling is important…you need to be motivated to deliver consistency with social media. That being said, I’m far more concerned with delivering better quality content than quantity. And so should you if your strategy is to become your network’s trusted advisor.

And in order to do that, you need to listen, share, and respond. I see a lot of sharing out there….but far less listening and responding. Social media is about creating opportunities to engage with others. So rather than auto-posting 20 articles a day….try scheduling 3-5 REALLY GOOD shares!!!..”

 

 

Read full and useful article here: http://j.mp/Ip2lId

Via www.mytechopinion.com

About these ads

About plerudulier

Primarily interested in interacting and engaging with people about issues related to profession but also charity, environment, ... you get the idea.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

New York Post

Your source for breaking news, news about New York, sports, business, entertainment, opinion, real estate, culture, fashion, and more.

La Vraie Vie de Laboratoire

Petites histoires probables des mondes de la recherche

Fortune

Fortune 500 Daily & Breaking Business News

MarketCulture Blog - Using a Customer Culture for Competitive Advantage

Strategies for Creating and Maintaining a Market-Driven Culture within Your Business

TheAdaptivePM

Plan – Adapt – Overcome. Reflect – Rinse – Repeat.

Serge Luca's Blog (SharePoint MVP)

Sharepoint 20xx adventures

Histoires d'universités

Le blog de Pierre Dubois

I am a Bridge

Hugues Rey's Blog Curation - Where Marcom meets Technology

Blog, créer, améliorer, attirer, monétiser *

Internet, Google, Wikipédia, nous en apprendra toujours...

"Working for Christ"

Inspiration for the Workplace

The Grey Chronicles

Notes about the Grey-side of the Internet, Management and Steel Manufacturing!

Méta-DIC

Réflexion et partage autour des Médias, de l'Info-Documentation et de l'Info-Communication

Mon Blog

DAVID GUILLOCHEAU : J'aime la RH car je travaille sur la cause profonde du succès des entreprises.... J'aime l'Innovation parce que les entreprises ne peuvent réussir sur la durée sans... j'aime la technologie parce qu'elle matérialise ce qui fait de nous des êtres particuliers sur cette planète.

Art of e-learning

Learning, connecting, sharing

Salient Why

travels with craig in search of utopia...

Cratyle.net

Le carnet de Patrice Lamothe sur le nouvel âge médiatique

Marketing & Innovation

about marketing, strategy, innovation & social media

antidotcorp

Information Access solutions

Follow

Get every new post delivered to your Inbox.

Join 36 other followers

%d bloggers like this: