4 Questions To Ponder When Branding Your Workplace
Your workspace and your brand are important together. Think of these 4 questions before designing your office.
The golden arches, an apple and the swoosh, these symbols reflect strong brands. But the power of the brand is beyond the symbol. It is an experience that customers, clients, and employees develop a strong affiliation with. Interpreting your vision and who you are in a workplace are most effective when client, architect, brand, and communications agency work as a team. The Unilever Singapore project demonstrates the result of their collaboration. Mike Gowar from Playgroup, the team who was responsible for developing initial concept, identifying branding opportunities, artworks, managing production and installation, shares some insights on branding.
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