Social media’s 2.0 moment: Responsiveness beats planning – O’Reilly Radar
Human beings have spent millennia communicating in real-time. The acceleration of technology is simply an effort to catch up to our zero-latency experience of being. Whenever given a choice, we will opt for a service that delivers response times as fast as our own nervous system. The technology and processes around us are nowhere close to catching up — yet wherever they do, we see incredible value creation. Any information processing technology that moves from batch to real-time experiences a quantum leap in value, especially for those who adopt it first. Consider the arbitrage opportunity in financial systems capable of receiving prices in real-time, real-time trading desks that place advertising based on current inventory and effectiveness, the efficiency of inventory management occurring in real-time across the supply chain and you get the idea. All of the systems that surround and support modern life are accelerating into real-time systems. Social is moving into real-time precisely because that is the speed at which human beings prefer to communicate, and social technologies that have accelerated closer to real-time are now shaping customer expectations.