How do you build a culture of innovation?
How does a successful company maintain a climate in which new ideas and risk-taking are encouraged? In this video from Yale Insights Tim Brown, CEO of the design consultancy IDEO, describes how he thinks about innovation and why empathy is an important part of the equation.
A 2009 study in the Journal of Marketing examined 759 companies across 17 countries, looking for the factors that predicted whether a particular firm would innovate. While the degree of innovation was influenced by external factors such as the local culture, government, and supply of labor and capital, the study found, the most important driver was internal corporate culture.
See on qn.som.yale.edu