In Battle Against H.I.V., Using Facebook and Twitter – NYTimes.com

The online banter was too steamy to ignore.

Gregory Johnson, a soft-spoken young man using the screen name “Adonis,” talked up sex to several hundred of his closest Facebook friends this spring. Once he had their attention, he sent a racy snapshot of two square wrappers tucked into his underwear along with a plea: Why not use a condom?

It was only a matter of time before the social media that keeps friends and family connected and amused was pressed into public service. Just as antismoking ads have come to saturate the airwaves, a flurry of personalized messages promoting H.I.V. testing and protected sex have popped up on thousands of smartphones, iPads and laptops in recent months.

via In Battle Against H.I.V., Using Facebook and Twitter – NYTimes.com.

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About plerudulier

Primarily interested in interacting and engaging with people about issues related to profession but also charity, environment, ... you get the idea.

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