In Japan, the Rise of ‘Geek Brands’ – BoF – The Business of Fashion

H Tokyo is a good example of the growing popularity of what can loosely be called Geek Brands. Characterised by an obsession with detail, craftsmanship, materials and presentation, they are the antitheses — and a reaction to — both mass market chains and mass market luxury, at least for men. This same demand can be seen in the strong sales of men’s lifestyle magazines such as Leon, Uomo and luxury titles like Oceans – up 30 percent in 2012 amid a contracting market according to trade reports — which offer deeply encyclopaedic reviews of gadgets, clothes, and accessories.

via In Japan, the Rise of ‘Geek Brands’ – BoF – The Business of Fashion.


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About plerudulier

Primarily interested in interacting and engaging with people about issues related to profession but also charity, environment, ... you get the idea.

2 responses to “In Japan, the Rise of ‘Geek Brands’ – BoF – The Business of Fashion”

  1. Offshore Company says :

    This design is stellar! You certainly know how to keep a reader entertained.
    Between your wit and your clips, I was very nearly moved to get started on my own blog (well, almost.
    ..HaHa!) Fantastic piece of work.

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