The power of behavioural design: looking beyond nudging

See on Scoop.itThings I Grab (Here and There): THgsIGrbHT

Combining behavioural science with sustainable design could be a powerful game changer in shifting consumer behaviour Over the past two years, a growing number of conferences, papers and articles have looked beyond the technique of nudging people…

plerudulier‘s insight:

First, consensus on the importance of return on investment seems to be evolving. This deserves strong applause. Quite simply, this indicates a steady movement away from buzzword bingo towards strategic decision-making creating real-world value for as many people as possible. Beyond nudging lies the world of applied behavioural science or, alternatively, the domain of behavioural design.

See on www.theguardian.com

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About plerudulier

Primarily interested in interacting and engaging with people about issues related to profession but also charity, environment, ... you get the idea.

2 responses to “The power of behavioural design: looking beyond nudging”

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