How The Lego Foundation Is Saving Creativity By Getting Our Kids Playing In School

See on Scoop.itThings I Grab (Here and There): THgsIGrbHT

When Randa Grob–Zakhary, a neuroscientist by training, took the position of CEO of the Lego Foundation a year ago, she had the weighty task of overhauling the charitable arm of a brand that is loved around the world for pretty much one thing: toy…

plerudulier‘s insight:

… toy bricks.

So Grob-Zakhary decided that the foundation should stop making its mission about giving away its namesake toys.

The Lego Foundation is 26 years old, but is in the midst of a strategic shift that reflects a new influx of cash and a desire to focus on having an impact that can, like a business, scale up and fully utilize the organization’s resources.

See on www.fastcoexist.com

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About plerudulier

Primarily interested in interacting and engaging with people about issues related to profession but also charity, environment, ... you get the idea.

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