Building an Online Community: The Barn-Raising Strategy
If you build it, they will come? Think again. Building a strong and vibrant community online takes more than a Field of Dreams approach. In fact, that looks a lot like building a barn.
Just think about how powerful WordPress is. But it wasn’t because its founders did it alone. In fact, they engaged the entire blogging and tech community in making WordPress what it is today. This open-source blogging tool offers a plethora of widgets, plug-ins, and themes because Matt Mullenweg and Mike Little were visionary enough to invite the world to contribute to its on-going growth. The possibilities were, and still are, endless! Think of it this way: WordPress is a world-class barn-raising event.
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