What Starbucks GETS that Architects DON’T

See on Scoop.itThings I Grab (Here and There): THgsIGrbHT

In legal terms, an architect is the all seeing, all knowing, building professional. You are liable for anything that goes wrong with a building but if someone just hates the spaces you design? If someone feels uncomfortable, or cold, or scared? Well there’s no lawsuit for that.

 

I used to think it was impossible for you to respond to an audience in the way that tech startups do. These startups can build a product, release it over the Internet and adjust it based on the feedback they get. It’s an iterative process. […]

 

This really hit home for me when I read a recent article on the design of Starbucks stores. 

plerudulier‘s insight:

Starbucks interviewed hundreds of coffee drinkers, seeking what it was that they wanted out of a coffee shop. The overwhelming consensus actually had nothing to do with coffee; what consumers sought was a place of relaxation, a place of belonging.

[…]This is why Starbucks designed round tables in their stores. They were strategically created “in an effort to protect self-esteem for those coffee drinkers flying solo”. […]  “there are no empty seats at a round table”.

See on architecturelab.net

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About plerudulier

Primarily interested in interacting and engaging with people about issues related to profession but also charity, environment, ... you get the idea.

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