Does technology improve employee engagement? via @dhinchcliffe
it shouldn\’t be surprising that acquiring a powerful new engagement technology, and then not focusing on using what makes it so powerful, results in poor outcomes. A few test questions can illuminate this point: Are you rolling out social media broadly across the organization, yet not methodically opening up business processes to wider participation and scruntiny? Then you\’ll get limited results. Are you creating a new intranet with some social features but keeping the publishing process locked down? Not much new will happen. Are you letting employees talk to customers via social media? Then customer care is going to stay expensive and poor quality.
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