When a (Partial) Tweet Becomes an Ad, What Are the Rules? [NYTimes.com]
The media world gets weirder every day, but this moment still stands out as something of a stunner – the kind of thing that merits a place on the eternal timeline of “How the Internet Flipped the Media World on Its Head.”
Tony Scott – known as A. O. Scott to those who read his film criticism in The Times – is at home on Saturday morning. He picks up his print edition of The Times, planning to do the crossword puzzle. But first he leafs through the paper, and there on Page C7 is a full-page advertisement – almost all white space except for 75 characters. It’s his tweet from a few days before. Actually, no, it’s not his full tweet, but a part of his tweet, mocked up to look like a full tweet. (At the bottom of the page is a reference to Mr. Scott’s list of best pictures of the year, which puts “Inside Llewyn Davis” in the No. 1 spot.)
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