TED Talks Customized for Corporate America [Businessweek]
Last November, State Street (STT) introduced a new team-building exercise: The financial-services company hosted its own TED event, modeled on the conference series that promises “riveting talks by remarkable people.”
While TED speakers have included big names such as Bill Gates and Sheryl Sandberg, State Street drew upon its own pool of about 30,000 employees. “We had people from all geographies and all levels of the company,” says Hannah Grove, State Street’s chief marketing officer, who came up with the idea.
Run by the nonprofit Sapling Foundation, TED started out in 1984 as a one-off event. Its mission: to help spread ideas and bring together experts in technology, entertainment, and design.