The Disruptive Nature of the Sharing Economy: Finding the Next Great Opportunities [wfs.org]
We’ve all become stuffaholics, addicted to more, more, and don’t-stand-in-my-way because I want more!
When it comes time to get rid of our stuff, we suffer from another affliction, separation anxiety. When it comes time to say goodbye to our stuff, we find ways to avoid giving it the death sentence and actually throwing it away.
As a result of our separation anxiety, we’ve created a massive self-storage industry to “age our stuff” just a bit longer. In the U.S. alone we have over 2.3 billion square feet of rentable storage space.
Nigel Marsh sums it up well when he says, “There are thousands and thousands of people out there leading lives of quiet, screaming desperation, where they work long, hard hours at jobs they hate to enable them to buy things they don’t need to impress people they don’t like.”
There is, however, a cure for this ailment, and its called the “sharing economy.”
The sharing economy is creating some amazing business models around the use of “other people’s stuff.” Here’s why it will be such a disruptive force in our future, and some of the next great opportunities in this space.