Which of Your Twitter Followers Really Matter? Here’s How to Find Out [Inc.com]
Just over a month ago, Alex Taub and Michael Schonfeld launched SocialRank, a startup that has developed a Twitter tool for brands. Though the product is one in a long line of social media analytics tools–which includes Topsy, 33Across, and Brandwatch, to name a few–it helps brands answer one very important question.
SocialRank “tells you one really simple thing: not what your followers are talking about on Twitter, but who they are,” Taub says.