For journalists, interacting with readers isn’t just good practice — it could mean survival
otherwise said : plainly ignoring readers’ comments might be considered as counter productive.
There are any number of paradigm shifts that are taking place in media and journalism thanks to the web, including a massive decline in advertising revenue and the related contortions that has forced on the media business. I don’t want to downplay those factors, but for me one of the most important changes of all is the one that journalism professor Jay Rosen summed up years ago when he referred to “the people formerly known as the audience” — that is, the change from a one-way broadcast model to a multi-directional social model of journalism.
In many ways, this shift — which Dan Gillmor also described in his bookWe The Media — has been the hardest shift of all for journalists and media outlets of all kinds to adapt to, even some of those who are supposedly “digital native.” Why? Because so much of what we think of as…
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