Beyond the Big and New: Innovating on Quality
Innovation is a term commonly associated with ‘new’ and sparkly products and things, but that quest for the bigger and more shiny in what we do often obscures the true innovative potential within systems. Rethinking what we mean by innovation and considering the role that quality plays might help us determine whether bigger and glossy is just that, instead of necessarily better.
Einstein’s oft paraphrased line about new thinking and problems goes something like this:
“Problems cannot be solved with the same mind set that created them.”
In complex conditions, this quest for novel thinking is not just ideal, it’s necessary. However genuine this quest for the new idea and new thing draws heavily upon widely shared human fears of the unknown it is also framed within a context of Western values. Not all cultures revere the new over what came before it, but in the Western…
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