The Sharing Economy Needs to Start Sharing Its Data Too [wired.com]
Every reservation is analyzed by Airbnb’s algorithm, which combs it for red flags — new listings that are signing up reservations at a suspicious clip; messages that include the term Western Union — and assigns it a trust score. If the trust score is too low, someone from Airbnb’s trust and safety team will follow up to ensure that everything is on the level. And of course, these efforts are supplemented by Airbnb’s user reviews and comments, which can also steer unsuspecting renters away from dicey properties.
All this seems to work well enough for Airbnb. But as the sharing economy spreads across so many other markets — from car rides to house cleaning — other companies could benefit from this storehouse of data as well. After all, if someone wanted to sign up as a Lyft driver, it would be good to know that they had been banned from Airbnb. That prospect has led some to predict the dawn of a fully reputation-based economy — one in which your behavior and track record follows you from service to service, a kind of FICO score for the sharing economy that would let both platforms and individuals know how trustworthy you are based on your history and activity.