Is Internal Crowdfunding in the Enterprise Set to Take Off? [resultsfromcrowds.com]
A number of companies are experimenting with internal crowdfunding. This has the potential to be a successful way to spark innovation and evaluate employee-generated ideas.
Given the attention that crowdfunding and Kickstarter have had in the media over the past two years, it is surprising that more large enterprises have not experimented with crowdfunding internally with employees.
Ideation platforms, where employees can contribute suggestions and ideas and then vote on the best ones to implement, are now commonplace in both large and small companies. Some of these schemes have been in place for over a decade.
Similarly, arguing the business case for your own initiative is now part of corporate culture, and some organisations have an “innovation” fund for new projects which may be regarded as extraordinary spend, above and beyond normal functional or departmental budgets.
With idea management widespread and pitching for funding part a frequent activity, perhaps enterprise crowdfunding is not such a huge cultural leap.