How Yammer is killing enterprise social networking [techrepublic.com]
When approaching this retail franchise scenario from a technology implementation standpoint, the enterprise social networking tools may need to be modified or customized to ensure managers use the systems effectively. In concept, all social business software applications are similar enough. However, the lack of capability to respond to Operational Objectives is where Yammer and similar off-the-shelf products fails to address the requirements in large organizations. Matching a social networking tool to an Operational Objective and ensuring it becomes useful and sticky often requires ongoing configuration and customization throughout the adoption process.
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