Twitter’s executive turmoil masks a deeper problem: Confusion over what Twitter wants to be

“… the road to short-term market acceptance can also be the road to long-term irrelevance …”


Fans of Silicon Valley’s version of “Game of Thrones” got a front-row seat to a shake-up in Twitter’s executive suite this week, in which the company’s chief operating officer Ali Rowghani was ousted and Chloe Sladden — head of the media unit that has been a big driver of Twitter’s success with TV networks — also left. Somewhere between the backroom intrigue and the cheerful public-facing tweets of support for those departed executives is the source of Twitter’s real challenge: Namely, what does the company want Twitter to be?

But we already know what Twitter is, you protest! It’s a lightweight, real-time information network or platform that allows users anywhere to post things of interest and reach a potential audience of millions. Within that description, however, lies a multitude of experiences — a hall of mirrors in which my version of Twitter is nothing like your version, and nothing…

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About plerudulier

Primarily interested in interacting and engaging with people about issues related to profession but also charity, environment, ... you get the idea.

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