Twitter’s “buy now” button could finally unlock micropayments for the media
Good question : “micropayments have never taken off. Why should we be excited now?”
To say Twitter has had a love/hate relationship with micropayments would be putting it mildly. When Twitter first arrived on the scene, many believed that its transient nature, speed and news focus would be the perfect union for media companies and publishers. Years on, this scenario has not come about (despite many trying various experiments), which is a big issue as revenue for most media companies continues to spiral down the drain. But all this could be about to change, especially since Twitter continues to make a loss for shareholders ($132 million reported at the Q1 earnings call).
Re/Code recently sighted the elusive “buy now” button many have been craving (akin in style to the current Twitter app download ad format). This is not a deal with an existing platform like Amazon or Stripe. Instead, this is likely (it is a leak after all) selling directly to consumers. This…
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