No One Tweets Like the Japanese, and That Was a Huge Problem for Twitter | [wired.com]
Twitter engineer Mazdak Hashemi says the Japanese tweet like no one else on earth.
When the New Year arrives or even as they watch certain moments in shows and movies broadcast on national television, tens of thousands of Japanese will tweet at practically the same instant. “Everyone tweets at the New Year, but the Japanese are more in-sync,” says Hashemi, who, as Twitter’s director of site reliability engineering, works to make sure its mini-messaging service stays in good working order. “They do it at exactly midnight.”