The New York Times and Springer Are Wrong About Blendle – ©[mondaynote.com]
Last week, two young Dutch people came up with a string of magic words: “iTunes for the press”, “New York Times”, and “Axel Springer”.
The founders of Blendle, Alexander Klöpping and Marten Blankesteijn, were promising a miracle cure to a sick industry: a global system for the distribution of editorial products the iTunes reference, backed by the gold standard of digital journalism The New York Times, and also supported by the European leader of the rebellion against Google Axel Springer. Great casting, great promises. Like handing out Zmapp doses in an Ebola ward.
Blendle’s principle is to unbundle publications and sell stories by the slice, for €0.10 to €0.30 $0.13 to $0.38 each. Actually, on Blendle.nl, some articles shoot up to €0.89 or $1.11, publisher’s choice. Basically, you register and get €2.50 credit, browse a well-designed kiosk or an equally good app, and cherry-pick what you want.
via Monday Note.