Hiring Cultural Creatives
Editor’s note: David Hassell is CEO and founder of 15Five, provider of an employee intelligence tool that shows managers what they’re missing.
To attract top talent, startups are in an arms race to offer the best perks. From free organic meals and unlimited vacation, to yoga classes, gym passes, free iPhones and signing bonuses, companies are constantly trying to come up with the killer combination of perks that will get top candidates to sign on the dotted line.
While perks are certainly appreciated (who doesn’t like free food or more vacation?), they aren’t what attracts the kind of talent most startups need to grow into successful, sustainable businesses. Instead, to nab the best employees, startups must create the type of workplaces that attract “culturalcreatives.”
Culturalcreatives, many of whom are millennials, are employees who go beyond just producing to actually innovate new ideas…
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