Polaroid CEO: We’re Now ‘Curators of Innovation’

TIME

Polaroid, as a company that designs and builds some of the most iconic instant cameras and film in photographic history, is dead. The primary culprit was a too-slow adaptation to the digital age. But also to blame were bankruptcy proceedings and years-long legal battles that began in 2001 and weren’t sorted out until 2009—meaning Polaroid spent nearly a decade too distracted to make a serious effort to revitalize itself.

But Polaroid’s checkered past is now exactly that—history. The company’s new owners, Gordon Brothers Brands and Hilco Consumer Capital, have had half-a-decade to renew the Polaroid brand, and those efforts are finally beginning to bear fruit. Instead of a company that researches and designs cameras and other gear in-house, the new Polaroid is setting itself up as a lifestyle brand, working with outside designers and other partners to put Polaroid’s iconic branding on products that match the company’s ethos—which CEO Scott…

View original post 645 more words

Advertisements

About plerudulier

Primarily interested in interacting and engaging with people about issues related to profession but also charity, environment, ... you get the idea.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

demontvalon1 le blog

Blog de Dominique de Montvalon, journaliste-éditorialiste politique

Invention - Europe

Le portail des inventeurs, des inventions et des innovations en Europe, propose des services gratuits pour aider les inventeurs à développer leurs inventions sur le Web. Ce site communautaire pour les inventeurs existe depuis avril 2001. Invention - Europe est le N°1 des sites francophones, sur le thème de l'invention. Fondé par Peter TEMEY, il est géré par l'association "Club Invention - Europe". Le site Invention - Europe est indépendant et refuse toute publicité payante.

BINAKUKO

Biso Na Bino ! Tous ensemble !

Les mille et une facettes

Sports, droit, médias, musiques, cinéma et remise en forme, voici le blog que tu dois voir !

Simplify Tasks

Want to learn the simple way?

Mademoiselle Maeve

Mademoiselle Maeve lit des livres

Bill Wirtz

Freelance journalist - Writer for a free society

Le magazine en ligne de la Fondation littéraire Fleur de Lys

Nouvelles, chroniques, dossiers, revue de presse,...

Urban Food Futures

The first online science magazine dedicated to sustainable urban food systems

Média des innovations agricoles

Partager les agricultures de demain

NicoChagny.net

Blog de veille de Nicolas CHAGNY /// DGA Data&Digital Services @ Makheia /// Président @ Internet Society France

Télégraphe 78

Télégraphe 78 : Pour mieux connaître la Vie Numérique du Sud-Yvelines !

Macademise

How to do your research on a mac.

Miss Marks Blogs

Teaching outside of my comfort zone

Java and Junket

Conversations about coffee, travel, and getting the most out of life

Paul's Project Server and Project Online Blog

Microsoft Project Server and Project Online (PPM)

Steve Goodyear

The SharePoint Whisperer's Notes & Ideas

%d bloggers like this: