Solving the inception paradox • ©[socialenterprise.it]
Organizations are not used to deal with communities.
Communities are made of passion, energy, relationships and knowledge. Human beings are the main ingredient. Their inner dynamics are not deterministic, nonlinear and very hard to predict. They are often invisible to organizations as they don’t fit into the neat, hierarchical and transactional mechanisms that have been designed to get work done.
Even worse, crucial cultivation, engagement, measurement and change management skills are clearly missing in most large corporations today on the market. Without such competencies and sensitivity, organizations are simply not equipped to recognize communities, to understand them or to see their amazing role in business outcomes.
Such discomfort is evident in the unrealistic expectations expressed by companies that decide to launch employee communities. You may find some of the following questions familiar:
How long will it take for the community to deliver its results?
What’s the top usage scenario we should bet on?
Which are the key content and services we should provide?
Is the enterprise social software platform we already have the right one for our community?
How much savings / revenues will we get thanks to the community?
Can you see the issue with them?