One of the biggest mistakes you can make in your creative project is to pick a topic which is too big.As an artist and designer I keep making one mistake time and again. So if this article sounds like me giving advice to other creatives… it is actually an attempt to keep myself from making this mistake yet again.
Big topics often lead to small results, small topics foster great results.And here is why: Your project is limited by the time and energy you have.
How many times have I read how dreadful email is killing business, how much time was wasted just to be able to empty one’s inbox; I may even have contributed every now and then.
Email is to remain for quite some time simply because of the way we work. If you have ever viewed presentations or tutorials of Slack which is meant to literally kill emails you may have realized that the demo scenario is systematically a unique project everybody seems to be working on at the same time. In the real life it doesn’t work that way : everybody is assigned to work on sets of projects which one rarely shares with anybody else.
Innovation seems to be my new entity’s new motto, there is even a team dedicated to it. As I changed position in the course of this year I kept receiving, for a couple of months, news from my former entity where, what a coincidence, innovation is also emphasized.
I’m all for innovation being part of everyone’s scope of activity, I even wrote about purposely regularly dedicating a decent amount of time, to it . Making a common goal, a commitment that is shared by many, can only be more productive.
Of course, in order to achieve success, a bonus of … 500€ (maximum) was decided. That makes me cringe; excuse me but that’s a petty amount of money. It would be nice to have it in the pocket but hardly enough to make me seriously spend a reasonable amount of time for a good idea, if any thoughtful innovation is to be expected.
You give a little you get a little.
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